Every photographer knows that a new lens can transform their images. For example, a fisheye lens brings a whole new, different and exciting perspective to the work of any photographer.
There are many other examples of how new products, new technology and new approaches have transformed the world of photography.
Unfortunately, the same cannot be said of the UK life market which, despite the potential, has stagnated through a lack of real innovation. Earlier this year, Cigna announced its plans to work together with its affinity partners to breathe new life into the market, with an exciting range of new products and marketing solutions – extending our partner proposition beyond travel, health, accident, legal and income protection.
In this edition of the newsletter, we focus on the changing life insurance protection needs of the over 50s and how this makes them an attractive market for affinity partners. We show how, with the launch of the Cigna Over 50s Life Plan – which offers significantly better value for eligible customers* than many of the other over 50s guaranteed acceptance whole of life plans in the marketplace, we are helping our partners engage with this fast changing market in new ways.
As well as the regular business update, we also outline what we are doing to help those customers with serious or more complex medical conditions buy travel insurance. Cigna is one of the UK’s travel insurance market leaders and can deliver a solution that transforms what for many people can be a lengthy and fractured application process into one that is seamless and quicker.
As always, I hope you find the newsletter engaging and informative. Please feel free to contact me or a member of the team, if you have any comments or would like us to help you in any way.
* UK resident customers who are aged between 50 and 75 inclusive at entry and who are able to pass four simple health questions
Welcome to our Summer 2015 newsletter
A business update from our Chief Executive Officer
Our Chief Executive, Susan Stevenson, provides an update on the business and how we are supporting our partners in the UK life market.
Life through a new lens: enhanced protection for the over 50s
The need for life insurance protection among the over 50s is growing fast. We look at some of the main drivers and explore how Cigna is addressing an important segment of the market with the launch of a simple, affordable and accessible Over 50s Life Plan.
Better travel insurance for every traveller, whatever their age or state of health
Customers with serious or more complex medical conditions can often find they experience a disjointed journey when buying travel insurance cover. We outline what we have been doing to help partners make it easier, quicker and seamless for customers to buy cover.
If you have any questions or would like to discuss our newsletter in more detail, please contact our Business Development Team on
020 8652 1313 or email them at firstname.lastname@example.org
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