At Cigna, we know that successful affinity marketing is all about operating as a seamless extension of your unique brand.
As affinity marketing specialists, we will combine our considerable experience of working with a wide range of leading UK brands with your brand values, to deliver a unique solution, which works for you and your customers.
We specialise only in niche insurance product areas – travel, life, health & accident, protection and legal protection – meaning you can rest assured you are dealing with experts who know exactly how to deliver what you want. And, with the widest range of innovative stand-alone and block policy options for you in our chosen market sectors, you are unlikely to ever have to turn a customer away with an insurance need.
We also know that one size does not fit all.
That’s why our proposition is underpinned by a truly flexible business model. This brings together market-leading capabilities across the entire supply-chain, from product design and underwriting, to sales and marketing and policy servicing – allowing us to provide you with a full service white-labelled retail proposition, through to wholesale risk provision, or something in between.
We aim to deliver you truly customer centric products, which are simple, affordable and accessible. Our product design philosophy is based on a number of critical design features (see diagram below) which are designed to ensure products have broad mass market appeal and deliver the required customer value:
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